Creating A Portfolio: Your Objective Matters

This is a follow up to the Guide to Creating Your Writer’s Portfolio article I wrote recently.

One of the things that struck me when comparing similar personal writer’s portfolio sites is how the most well-designed all highlighted the purpose of why the site was created. In particular, I referenced Elna Cain’s post. It was a great resource in designing a website with a specific objective in mind. So what are the 4 main common purposes?

Objective: To attract clients

Your landing page, or the page the users will see the moment you land, should be your “About Us” page. Keep it short and simple. Show the reader why they should hire you immediately.

I love Elna Cain’s About page for this. She starts off with her proposition for you and goes straight into what she offers (writing as a mom dealing with twins). It’s no-nonsense and yet gives a glimpse of what her writing style might be like.

Objective: To show off best work & repository

This one is slightly trickier. It depends on quite a few questions, namely:
– Is your work offline or online or both?
– Do you have links or copies to your work if online? If offline do you have permission to upload your articles?
– How much work do you want to show?
– Do you have at least 3 pieces, preferably of variable length OR for different platforms? Otherwise, can you create three pieces that will show your versatility and ability?

As a general rule and for SEO purposes, search engines frown on having too many external links on a page. For this reason, I would recommend highlighting just a few pieces instead of linking everything you have. Plus you can also redirect people to your contact form if they would like to see more.

Alexandra Wong of BunnySprints has a great highlight of the work she’s done on her homepage. A glimpse of her work gives the reader confidence in her work and establishes her writing niche immediately, which in a world of 3-second attention spans, is essential.

Objective: Cement reputation/claim real estate

This may seem like vanity, but if you intend to do freelance seriously and you have a somewhat common name (as I do) then yes, a domain is necessary. Here’s the thing; the only name that matters is the name that you intend to introduce yourself to clients with.

So if you have a long name like say Muhammad Iqbal Abdullah Safuan or a may-be-unpronounceable Rong Zi Shan, you don’t have to get a domain that is as long as that. This is for two reasons: it’s hard for most people to remember and you don’t want a typo to send them to a malicious site (in case you get famous enough).

So stick to an easy domain. Your full name will be listed on your site anyway, so as long as you do your SEO right it’ll point back to you. Your site, especially if you don’t have a lot of work to exhibit, should consist at the minimum an About Me, Contact and Sample Writing pages. In fact, if you can stick to a schedule, then maintaining a blog should also be part of your plans.

Najua Ismail’s site is a good example of keeping it short and sweet. Her intro immediately describes her skills and has a clear call-to-action that invites users to check her work out.


Yes, you can decide that you want your site to have all 3 objectives, but it’s best to pick one to focus on. You can then add some flair to your website that will achieve the other two objectives.

Have additional advice? Let me know in the comments below!

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