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So recently I had a chat with D about creating her portfolio. She is primarily a fiction writer, but the ideas and tips below can be applied to any writer. Having a ready-made writer’s portfolio serves two purposes:
- Looks good on your namecard
- Easy to show potential clients your past work
- Bonus: Reminder that you can do great work
Creating Your Writer’s Portfolio
The good news is that it’s 2017 and there are plenty of options for writers, but particularly for cash-strapped Malaysian writers, to showcase their work. The bad news is that there are plenty of options, which can make deciding how to showcase your work a daunting task.
Step 1: Defining Purpose
This sounds like the easiest step but you would be surprised at how many people often splutter about this. What’s the purpose of your site? Is it to:
* Find clients?
* Be a repository of your best work?
* Cement your reputation?
* Claim your internet “real estate” before someone else with a similar name does?
* Because your lecturer told you?
Each will have slightly different organisational requirements depending on your ultimate purpose. Yes, you can have multiple purposes, but all of the above is not the right answer (especially the lecturer one). So once you’ve decided, you’re ready to take the next step.
Step 2: Sitemapping
I have to admit, this is my favourite part of the process. I like sitemapping because it’s putting order to chaos. It also makes you examine whether you have enough to launch or if you’ll need to create more content. I suggest creating your sitemap to fit your main purpose. This also helps in picking the best design/layout for your needs.
Step 3: Picking a Platform
Your platform choices are probably going to be dictated by the these factors (and most likely in the following order):
– Time you can invest
– Your purpose
So what are your choices and likely investment?
Contently and other free portfolio sites:
These are specific sites dedicated to hosting portfolios. They’re like staying in a dorm. You can put up posters and decorate it how much you like, but there will be strict limits.
WordPress, Blogspot and other free CMS (Content Management System):
This is more like staying in a rented apartment. You have more flexibility to do what you want but not massive renovations (unless you pay for it). Also you need to follow the platform’s TOS or they can kick you out and keep your things.
Like owning your own landed property in the city. You can do what you want but you need to obey the laws of the city, which is usually lax enough that you can get away with a lot of things.
Step 4: Execute!
The final step is usually to do the actual work. Once you’ve identified your purpose, your platforms and the materials you need to get things done, it’s usually pretty straight-forward to get everything else into place.
Unpopular opinion: Unless you have a lot of screenshots and/or the raw HTML files, I think writers putting their works on places like Behance is a waste of time. Those sites are primarily designer-based, and it’s hard to read long-form on it.
And yes, I know, creating your portfolio is damn terrifying. It only took me oh… two years and the threat of being without a desk job for me to actually get off my ass and create this site. However, I already used places like Contently to highlight my stuff before this, and that helped in getting my mind around the content I wanted to showcase.
Creating your own portfolio site, as I mentioned earlier isn’t just about people finding you. It’s also a reminder that you, as a writer, can do good work. Work that you are happy to say “I did that.”
As long, of course, that you actually did the work.